Budapest: 4,700/semester (One-off registration fee for non-EU citizens: 900)
Vienna: 5,900/semester (One-off registration fee for non-EU citizens: 900)
Application deadline: 31 May 2018
International Business School (IBS) is a vibrant modern business school in Budapest, Hungary that attracts students from around 100 countries of the world.
IBS is a university that while provides academic knowledge in proper dosage, does its utmost to offer you practical relevance in programme content, up-to-date knowledge of business and management techniques and learning through involvement with real business activities. The open and critical thinking we help you to develop is highly valued by employers.
The school offers degree programmes in partnership with The University of Buckingham that is rated Top in the UK for student satisfaction since 2006 as well as Top in the UK for Teaching Quality, for Student-Staff Ratio and for Student Experience.
In addition to having a truly international atmosphere, IBS is famous for its highly practical and student-focused approach that results in an outstanding employment rate after graduation.
Upgrade your CV and boarden the propects for your future with a Masters degree! All programmes are in English and all lead to the Master of Science degree conferred by The University of Buckingham.
The masters programmes are full-time and can be completed within 12 months. In order to accommodate your work commitments, we provide a flexible schedule with courses delivered in teaching blocks. The schedule makes it possible for students even with a full-time job to participate.
Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with this British master's programme.
MSc in Marketing Management programme develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.
Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.
|1||Principles and Practices of Marketing|
|1 - 2||Academic Skills|
|3||Contemporary Issues in Marketing|
|3||Marketing Management Elective*|
|3||Research Methods for Social Sciences**|
|4||Cross-cultural Management Skills|
*Marketing Management Electives
** Prerequisite: Academic Skills
Students upon graduation should be equipped with:
Upon completion of this course, students should be able to:
Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.
Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.