Marketing Management

1 Jahre
Relevant bachelor degree

tuition fees:
Budapest: € 4,700/semester (One-off registration fee for non-EU citizens: € 900)
Vienna: € 5,900/semester (One-off registration fee for non-EU citizens: € 900)

Application deadline: 31 May 2018

Worum geht's im Studium

About International Business School

International Business School (IBS) is a vibrant modern business school in Budapest, Hungary that attracts students from around 100 countries of the world.

IBS is a university that while provides academic knowledge in proper dosage, does its utmost to offer you practical relevance in programme content, up-to-date knowledge of business and management techniques and learning through involvement with real business activities. The open and critical thinking we help you to develop is highly valued by employers.

The school offers degree programmes in partnership with The University of Buckingham that is rated Top in the UK for student satisfaction since 2006 as well as Top in the UK for Teaching Quality, for Student-Staff Ratio and for Student Experience.

In addition to having a truly international atmosphere, IBS is famous for its highly practical and student-focused approach that results in an outstanding employment rate after graduation.

Why IBS?

  • Practice-oriented programmes in small classes, focusing on skills development
  • All programmes delivered in English
  • British degree of The University of Buckingham
  • Students from over 100 countries
  • Personal assistance from staff
  • Budapest and Vienna are ideal for your study years
Studentin der IBS in Vorlesung

Master’s programmes at IBS

Upgrade your CV and boarden the propects for your future with a Master’s degree! All programmes are in English and all lead to the Master of Science degree conferred by The University of Buckingham.

The master’s programmes are full-time and can be completed within 12 months. In order to accommodate your work commitments, we provide a flexible schedule with courses delivered in teaching blocks. The schedule makes it possible for students even with a full-time job to participate.

Programme Content

Marketing and advertising relies more and more on behaviour sciences that analyse the true motivation of consumers. Be an expert in consumer behaviour, marketing research, communication and management with this British master's programme.

MSc in Marketing Management programme develops knowledge and skills in business and marketing and directs students towards the commercial environment. The programme also seeks to encourage one's creative expression and help smooth a path to this exciting sector. Our graduates are represented in an extremely diverse range of multinational, national and local organisations the world over, including sales, advertising, account management, PR and market research.

Key areas of studies

Consumer behaviour, marketing research, marketing communication, contemporary issues in marketing, digital marketing, corporate communications, marketing of services, business strategy, cross cultural management skills. The curriculum is indicative and is subject to change.

Part Module
1 Principles and Practices of Marketing
1 Consumer Behaviour
2 Marketing Communication
2 Marketing Research
1 - 2 Academic Skills
3 Contemporary Issues in Marketing
3 Digital Marketing
3 Marketing Management Elective*
3 Research Methods for Social Sciences**
4 Business Strategy
4 Cross-cultural Management Skills

*Marketing Management Electives

  • Marketing of Services
  • Corporate Communications

** Prerequisite: Academic Skills

Knowledge & Understanding

Students upon graduation should be equipped with:

  • global economic and managerial issues as they relate to strategic decision making;
  • contemporary issues of marketing, including the phenomenon of new media and social media;
  • the current interpretation of brands and entertainment marketing;
  • how CSR, responsible and ethical marketing can add value to profitable business strategies;
  • appropriate techniques to deal with complex issues critical to the success of multinational firms.

Disciplinary & Professional Skills

Upon completion of this course, students should be able to:

  • To create an opportunity for students to occupy mid-level marketing management positions in companies and develop international managerial skills.
  • To study, review and put into practice both the “tried and tested” techniques and the latest concepts in the field of marketing management.
  • To deepen the students’ ability to apply, develop and critically appraise current techniques, theories and practices encountered in the marketing environment of local and international firms.
  • To develop critical awareness of the global business environment and the relevant marketing tools required to make a business or organisation successful in an increasingly competitive world.
  • To develop international managers, skilled in interpersonal and cross-cultural communications, and equipped with up-to-date knowledge on marketing management.
  • To create a global and strategic mindset and to develop sensitivity to learning from other cultures.
  • To build an appreciation in students of the need to continuously develop skills and knowledge throughout their careers.

Career Opportunities

Graduates will be able to pursue careers in a wide range of marketing roles at a creative agency or in the media sector including Product Management, Sales, Advertising, Public Relations and Market Research.

Recent IBS graduates are working as brand managers or sales executives at PR/marketing/advertising agencies or in the FMCG sector, in the health industry or in the media.

Study Location

Campus Hungary
Záhony u. 7.
1031 Budapest

Campus Austria
Rennweg 9
1030 Vienna


IBS International Business School
Ms Eva Csikos

Záhony u. 7.
1031 Budapest

phone.: +36 1 588 8612
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