About the MSc in Economics and Business Administration Sport and Event Management:
The MSc in Economics and Business Administration profile in Sports and Event Management gives you competences on a high academic level within organization and marketing. The focus lies on issues that are especially relevant for companies in the sports and event sector.
The programme offers courses about governance issues in the sports and event sector, the sport and event industry as part of the entertainment sector, marketing and consumer behaviour in sport and event markets, as well as in project management, innovation management, competitive strategy, and research methodology. The combination of courses in advanced management and marketing qualifies you to manage the development of competences and continuous learning that are necessary survival skills for enterprises and organizations in an intensified competitive environment.
Through a combination of project work, group work, and lectures you will understand how to manage companies and organizations in the sports and event sector. The programme focuses on know-how skills, i.e. the ability to perform analyses and develop solutions.
Masters of Science in Economics and Business Administration work within practically all administrative areas as for example marketing and sales management, planning, HRM and organisational planning.
Examples of job titles with Sports and Event Management:
- Marketing and promotions director
- Sporting goods sales representative
- Corporate sales director
- Director of tickets sales
- Sport market analyst
- Event Manager
A good standard of English is required as the MSc in Economics and Business Administration is an international program taught completely in English.
A minimum IELTS score of 6.5, a TOEFL score of 575/230/88 or a minimum CAE score of C is required. If you as an EU/EEA citizen can document this level of English by way of secondary school diploma, you may be exempted from the English language test (minimum 210 full hours of English language classes at high school level is required). For German applicants it will often be sufficient to submit a copy of the upper secondary diploma.
The University of Southern Denmark has access to the IELTS Verification Service; therefore we accept the IELTS test results/score in copy. TOEFL is only accepted in original sent directly from the test centre or the educational testing service (ETS) before registration deadline.
The Master of Science in Economics and Business Administration requires two years of full time study, each year consisting of four quarters. The profile in Sports and Event Management consists of 60 ECTS compulsory courses, 30 ECTS that are electives, and a thesis work corresponding to 30 ECTS.
The 8 compulsory courses are offered in the first four quarters. The electives are typically placed in the fifth and sixth quarters, and the thesis is to be written during the seventh and eighth quarters.
The city of Esbjerg
Esbjerg is a city of contrasts. It is young and dynamic with shipping, oil industry and great ambitions within the field of renewable energies. With more than 80,000 inhabitants, Esbjerg is the fifth largest city in Denmark and has a lot to offer in terms of shopping, bars, music, cafés and restaurants. The city of Esbjerg is located on the western coast of Jutland in the middle of magnificent scenery with white, sandy beaches.
The municipality of Esbjerg has approximately 125,000 inhabitants and includes the smaller towns of Bramming and Ribe. Here you can once again observe the contrasts: Within half an hour you may go from the right-angled streets in the dynamic, only 140 years young city of Esbjerg to the quietness of the winding streets and alleys in the medieval 1300-year-old town of Ribe. The extremely popular island Fanø is also just a 12 minute ferry ride from Esbjerg, where one can enjoy wide sandy beaches, scenic bike routes, little villages and walks in the nature.
Moreover, the city can be characterized as an important educational city. Esbjerg has been growing as an educational city from year to year, with increasing amounts of study programmes, courses and students. However, the city is not too big for easily finding a relevant student job. Today, the city has more than 5,000 students, of which 1,300-1,400 have chosen to be educated at the University of Southern Denmark. Besides the Danish students, several of Esbjergs educational institutions have a number of students from abroad, who to a great extent contribute to an exciting, international study environment.
How to get to Esbjerg
Esbjerg is easily accessible. You may arrive by motorway, train or bus. Copenhagen and Hamburg are only approximately 3 hours travel away. The airport of Billund is only a 45 minutes drive from Esbjerg.
Student accommodation in Esbjerg
It is rather easy for students to find good and cheap housing. The Accommodation office of SDU has a large number of students accommodations for international students at its disposal.
If you are into sports you will find that almost all branches of sports are represented in Esbjerg. The city is leading in football, handball and ice hockey. Furthermore, there are several clubs and fitness studios, where you can practice your preferred form of sport, such as swimming, fitness or running.
In the music hall of Esbjerg Musikhuset Esbjerg it is possible to listen to music, to see plays in the theatre, or experience musicals and other shows. If you want a more 'informal' form of entertainment you can go to Tobakken, which is the music club for rhythmical music. All kinds of concerts are held here rock, pop and jazz. Also local, up-coming bands get a chance to perform here.
If you are looking for entertainment for little money Huset is a great place to go. It is a cultural centre for young people where you are always welcome to meet with fellow students over a cup of coffee and a board game.
Contact & Information
If you have questions regarding admission and enrolment, please contact:
Secretary for international relations
Ellen M. Andersen
University of Southern Denmark
Niels Bohrs Vej 9
Phone: +45 6550 1103